Human-centred design

Human-centred design is a framework that helps keep people’s needs at the forefront of what you’re thinking and doing. This problem-solving process can be applied to a range of situations, whether you’re looking to create something new or improve an existing program, service or initiative.

Human-centred design has been a recognised framework for designers since the early 1980s and has been adopted by groups and organisations across the globe to help them design and deliver solutions to various community problems.

Why use a Human-centred design framework?

  • Build empathy for the people you support and serve
  • Challenge your assumptions and biases
  • Be open to unexpected ideas and solutions
  • Be comfortable with not getting things right the first time
  • Learn quickly and continuously improve
  • Arrive at solutions and outcomes that deeply resonate with your communities.

Human centred design is not a black and white process with clearly defined boundaries, rather you can apply this approach to lots of different situations and challenges.

You can use this approach to help tackle a complex social issue like social isolation and loneliness or to simply test an idea you have with a real person by creating a rough mock up and getting constructive feedback from them to take your work forward.

How to apply Human-centred design using the resources on this site?

It’s more than likely that you are already practising Human-centred design in some way.

The resources available on this website may provide information and tools to add to your existing ways of working.

The resources are all based on the experiences of Australia Post’s Social Design team using this approach. It’s practical information that is to be shared freely and for anyone to access and use.

Find tips for where to begin here.